FAQ'S

What are Sterling Salmon Fed?

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A nutritious fish feed is important to ensuring we raise healthy salmon. Our fish feed suppliers produce feed in accordance with Canadian government feed regulations. All ingredients are inspected by the Canadian Food Inspection Agency.

Carotenoid pigment produces the rich red hue in both wild-caught and farm-raised salmon. Wild-caught salmon receive this pigment through sources such as krill and other crustaceans; farm-raised salmon receive this same pigment (astaxanthin and/or canthaxanthin) in their feed.

Marine Harvest Canada feeds its fish a balanced diet containing oils derived from plants and fish as well as fish meal. The fish feed conversion ratio – the amount of feed required to produce a similar weight of fish – is less than one-to-one: meaning our salmon are net producers of fish protein. The efficient conversion of feed to weight of fish harvested is key component of sustainable fish farming. In addition our fish feed does not contain any added hormones or steroids.

Fish feed contains:

Fish Meal & plant protein 38-50%

Fish Oil & plant oil 20-38%

Fibre & NFE 1-13%

Ash 0%

Moisture 7%

Vitamins, minerals, pigment <1%

What makes Sterling salmon different from other Canadian Salmon?

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Sterling salmon are the epitome of every Canadian salmon; only the finest at every stage are hand selected for perfection. Our specialists take great care to appraise the high quality cues required for Sterling, such as: Size, girth, meat color, texture and fat content, down to the perfection of every fin and scale.

How fresh is Sterling salmon when I receive it?

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Due to our strict grading standards, we will only hand select your Sterling salmon upon your order, thus ensuring absolute freshness. Given a customer’s location, they can take possession as early as the second day from hand selection.

Does Sterling Salmon receive antibiotics, hormones or steroids?

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Marine Harvest Canada’s salmon do not receive steroids or additional hormones. The company’s Fish Health Department is responsible for ensuring the health and productivity of our fish and treating any fish health issues as they arise. Our in-house veterinarian and four fish health technicians are active in all areas of the operation – from hatchery through processing. Our approach to fish health issues is both holistic and proactive. Regular, routine health screening, hygiene and bio-security procedures, use of commercially available vaccines and continuous improvement in rearing and management practices ensure our stocks remain healthy. Antibiotics are only used when required to treat disease. Treated fish are not harvested until past the appropriate antibiotic waiting period. The use of antibiotics has been greatly reduced over the past few years through good fish husbandry, vaccination, health screening of brood stock and good management leading to reduced stress. Less than 2% of all feed we provide our farmed fish is medicated, and we continue research into reducing this.

What does “Hand Selected” mean?

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Hand Selected means that every Sterling salmon, is meticulously inspected, graded and selected by the hands of highly skilled and trained individuals known as Sterling Specialists.

How fresh is Sterling salmon when I receive it?

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Due to our strict grading standards, we will only hand select your Sterling salmon upon your order, thus ensuring absolute freshness. Given a customer’s location, they can take possession as early as the second day from hand selection.

How and where can I order Sterling salmon?

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Sterling salmon is the best of the best, and so are our partners. Sterling is only offered through our exclusive distributors found nationwide. We encourage you to complete the contact information form below and one of our Sterling representatives will contact you with more information.

How many fish are in an ocean pen?

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An average net pen in the ocean contains 98% water and 2% fish. Marine Harvest Canada maintains maximum stocking densities to ensure salmon at full size still have plenty of room to swim. An average net pen is 100 ft cubed, and may contain up to 50,000 salmon. To see what a typical net pen looks like from below the surface, click here.

What are the difference between a wild salmon & a farmed salmon?

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A wild salmon is a salmon that has been born naturally in a river and grazed in the ocean for its lifespan. A wild-caught salmon may be truly wild, or it may have been born and cultured in a hatchery before being released in the ocean to graze with wild salmon. A farm-raised salmon has been cultured, raised, and harvested in captivity for its entire lifecycle. There are many different species of wild-caught and farm-raised salmon, and while different species may have different nutritional values, they are all recommended by health professionals as an important part of a healthy diet.

What gives Sterling Salmon their color?

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Wild salmon get their pink or reddish flesh color through their diet of krill, plankton, and other small organisms. These organisms contain astaxanthin, which is a natural antioxidant in the same family as the beta-carotene found in carrots. Astaxanthin and beta-carotene are classified as carotenes, which are a subclass of carotenoids, and are the pigments responsible for the red, orange, and yellow colors found in foods and nature. Similarly to wild-caught salmon, farm-raised salmon are provided color through their diets by ingesting these same carotenes, primarily astaxanthin and a similar compound canthaxanthin. These compounds, which are added to salmon feed, are approved by the U.S. Food and Drug Administration (FDA) for use as color additives in food. Currently, most of the astaxanthin and canthaxanthin used in salmon feed is synthetic, although research is being done to improve the process of natural synthesis using microorganisms.